Coca-Cola: #ReadyFor Fifa ft. Jason Derulo

GOAL:

As part of Coca-Cola’s global ‘Get Ready’ marketing campaign for the 2018 FIFA World Cup and partnership with Jason Derulo, the brand utilized Telescope’s technology to bring fans closer to the multiplatinum-selling pop star and give five lucky fans a ‘digital autograph’.

SOLUTION:

Jason Derulo and Coca-Cola went live on Facebook using our Live Studio Camera App, which allowed professional level live streaming from a mobile phone.

During the stream Jason answered questions, talked about the FIFA World Cup Trophy Tour, and – most importantly – signed personalized digital autographs in real-time using our Autograph product in the stream’s comment section.

The live stream also included our ‘comments to air’ feature, which highlighted viewer comments directly on the live video, encouraging fan participation and giving them five seconds of fame.

RESULTS:

The unique interactivity element of Autograph dramatically increased engagement of the live video, driving fans to partake in the conversation and making them feel special.

  • 25k views
  • 2k reactions
  • 77 shares
  • 1.6k comments