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DiGiorno Live Stream

Twitter Periscope live stream in vertical format with viewer interaction

PRODUCTS USED

DiGiorno vs Delivery logo

OVERVIEW

DiGiorno was looking for a new way to drive home its message about the benefits of its baked-at-home pizza products over delivered pizzas from restaurants.

Working together with Twitter , Reach Agency , and Nestlé teams, Telescope powered a live stream on Periscope incorporating some exciting features including Telescope’s real-time hearts meter, customized hearts emojis, and vertical format streaming.

Closeup of DiGiorno pizza
Call to action with box of DiGiorno pizza

HOW IT WORKED

Live stream:  Telescope streamed the live broadcast to Periscope, which captured two different perspectives: Using a pizza delivery app versus warming a DiGiorno Crispy Pan Pizza in the oven.  The broadcast streamed in vertical video format and viewers interacted with Telescope’s real-time hearts meter to show their love for what was happening live on-screen.

Hearts meter:  The hearts meter was integrated into the broadcast and updated in real-time.  To encourage real-time engagement, DiGiorno offered viewers a chance to win coupons for free pizza when they filled the hearts meter and commented using #sweepstakes during the live broadcast. Additionally, Periscope made a special customization to its hearts functionality, with the pizza emoji appearing every few hearts.

Pizza cooking in oven and hand holding phone

KEY FEATURES

Live stream: Periscope live streaming in vertical video format

Hearts meter: Real-time hearts meter integrated into broadcast with custom emojis

 

RESULTS

The campaign generated over 9 million views and over 104k hearts, with thousands of viewers commenting on the stream.

Twitter posts and comments about DiGiorno vs Delivery

PRODUCTS USED FOR THIS CAMPAIGN