Discovery’s Racing Extinction


As part of the campaign around the film, Racing Extinction, Discovery wanted to promote the idea of #StartWith1Thing, where each and every person could pledge to change one habit in their lives in order to help combat climate change.


Discovery utilized Telescope’s social photo experience uPic to create an engaging solution for fans to amplify the #StartWith1Thing message. Users uploaded an image from their devices or Facebook, chose a custom photo filter and entered their pledge in one seamless experience. All of the unique submissions were displayed in an interactive gallery with social sharing options.

The #StartWith1Thing campaign aimed to drive awareness online and across social platforms.


The campaign catapulted social conversations, with users taking the pledge to make a difference in their daily life, with more than 6,500 pledges made and over 2,000 Facebook shares.