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  1. CASE STUDIES

Discovery's Racing Extinction

Discovery encouraged at-home viewers to take part in #StartWith1Thing by creating unique UGC to help spread the word around various ways to help save the planet.

PRODUCTS USED

Rhino, Wolf and bird with the world and clock image, with the racing extinction site and uPic example

OVERVIEW

As part of the campaign around the film, Racing Extinction, Discovery wanted to promote the idea of #StartWith1Thing, where their audience could pledge to change one habit in their lives in order to help combat climate change. This campaign aimed to drive awareness online and across social platforms and encourage users from all over the world to make a difference.

five uPic submissions from users
Index finger pointed up with the words start with one thing
uPic example of a dog that says my one thing is to be free

HOW IT WORKED

Using Telescope’s uPic product, users uploaded an image of themselves, chose an environment-themed filter and entered their pledge in one seamless experience. These unique submissions were displayed in an interactive gallery that included social sharing options to maximize engagement and reach. Through this interactive gallery, users were able to view their pledge image in addition to other pledges that were submitted from all over the world, creating a fun interactive experience.

steps on how to use uPic and upload submission

KEY FEATURES

  • Custom filters made specifically for campaign to match the necessary branding and messaging.

  • Offered users a creative and engaging way to express their pledge of “1 Thing”.

  • Created easy, shareable content that allowed user's to express their specific contribution to the cause.

RESULTS

  • Catapulted social conversations about #StartWith1Thing

  • Over 6,500 pledges made

  • Over 2,000 Facebook shares







utilizing uPic and sharing it with social platforms

PRODUCTS USED FOR THIS CAMPAIGN

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