Disney's Free Guy Social Wall
In promotion of Disney's upcoming film, Free Guy, selected viewers were invited to an exclusive preview screening at 10 theaters across the US that kicked off with Telescope's Social Wall highlighting attendees' tweets and digital countdown on the big screen.
PRODUCTS USED
OVERVIEW
A week before Disney's new film, Free Guy, hit theaters everywhere, an exclusive preview screening was held across 10 theaters in the US. As Disney's first theatrical release in almost a year due to COVID-19, Disney teamed up with Twitter and Telescope to not only create buzz around the upcoming release of Free Guy, but also give the invited attendees an experience unlike any other. Thirty minutes prior to the screening, movie-goers were presented with Telescope's Social Wall on the big screen, featuring a cascade of attendees' tweets along with a digital countdown to the start of the film.
HOW IT WORKED
As invited attendees filled up the 10 theaters across the US for the Free Guy exclusive preview, Telescope's Social Wall was blown up on the big screen with a call to action that encouraged on-site viewers to tweet for a chance to get featured. All they had to do was use the promoted hashtag #HereForFreeGuy, and if they were lucky (and their content was approved by moderators), their tweet was featured on the cascading wall of fans and attendees.
In addition, the digital countdown incorporated within the Social Wall informed the attendees when the screening was going to begin - further driving excitement.
KEY FEATURES
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Social Wall : A cascading Twitter wall featuring fan content that was customized to the Free Guy branding, key art, CTA and a built-in digital countdown
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Attendees Tweets were pulled into Telescope's moderation tool in real-time, in which approved content were then pushed to the Social Wall
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Increased buzz and engagement: Attendees' posts on Twitter using the promoted hashtag #HereForFreeGuy enhanced promotion of the upcoming film release while giving movie-goers their '15 minutes of fame' all across the US
PRODUCTS USED FOR THIS CAMPAIGN
