Doctor Who World Tour
Geronimo! In July 2014, BBC Latin America wanted to create two unique fan experiences to celebrate the World Tour and new season of Doctor Who. The campaigns were to support the Doctor Who World Tour, which stopped in Mexico City, Mexico and Rio De Janeiro, Brazil, and were intended to enable fans everywhere to share the excitement and interact with the Doctor Who brand.SOLUTION:
Telescope developed the WHOVIAN Gallery to display real-time fan-fuelled Doctor Who UGC content across Twitter, Instagram, Facebook and Vine. Utilizing Telescope’s FAN FEED product images, video and texts were curated from fans around the world – all using a variety of Doctor Who hashtags and keywords. Through Telescope’s social marketing platform, Connect Live, all content was captured, moderated, and pushed live in real-time. This created a rich visual experience for fans where they could interact with the content, share with friends or chat with other fans across the globe.
The second campaign launched was the Whovian Fan Album, which invited fans to send video messages to the new Doctor. Using Telescope’s custom video tool, fans could upload videos from any channel directly onto Dr. Who’s digital platform. All videos were moderated by Telescope’s social marketing platform, Connect Live, and compiled into an interactive video album.
Using Telescope’s UGC products, the BBC created an engaging visual experience for fans where they could interact with the content, share with friends or chat with other fans across the globe. The experiences also created rich media content that could be shared across multiple platforms driving considerable reach and earned media for the brand.