For the launch of the new competitive reality series, El Domo Del Dinero, Telemundo turned to Telescope to utilize our interactive Predictor play-along product to draw in and engage at-home audiences.
The highly anticipated competition reality show series "El Domo Del Dinero" (The Money Dome), finally launched on October 13th after production was delayed for months due to COVID-19. Pivoting with the ever-changing world, Telemundo leveraged both our voting services as well as our Predictor play-along product to further capture at-home engagement and enhance user interactivity in a fun, unique way. Apart from users being able to vote for their favorite contestants on Telemundo's vote site, fans additionally had the option to engage in a fun interactive play-along experience via our Predictor product and answer weekly El Domo Del Dinero trivia questions surrounding the show. As the 20 competing contestants were challenged physically and mentally through obstacle courses and trivia, fans at home were also put to the test of their show knowledge for a chance to win an exciting sweepstakes prize of a $500 gift card!
Through the El Domo Del Dinero sweepstakes site, users were asked to register using the Sign Up modal. Once signed up, the user was taken to the Predictor application where they answered a few mind engaging trivia questions regarding the El Domo Del Dinero show. Up until the entry window closed, fans had the ability to update and change their answers to their preference. Furthermore, just by participating each week (for a total of 4 weeks), users were entered into their sweepstakes for an exciting chance to win a $500 gift card.
Predictor play-along customized to Telemundo's brand and show via our intuitive templates on Campaign Manager platform
This play along experience gave fans a fun way to engage with their favorite show by testing their show knowledge and enhance interactivity
Fans were incentivized to return weekly and play along for another chance to win the grand $500 sweepstakes prize (5 winners were awarded each week)
PRODUCTS USED FOR THIS CAMPAIGN