College GameDay, ESPN's oldest standing property, finds ways to improve their fan engagement experience with Telescope's Triple Play w/ Leaderboard
ESPN went all-in for this year's fan engagement strategy and turned their oldest standing property (20+ years) into the ultimate college football engagement hub. Fans watching College GameDay on Saturdays are driven to their new website, where they could make their college football picks for the week, participate in polls, and answer sponsored trivia questions.
Telescope's "Triple Play with Leaderboard" powered these weekly games while being seamlessly integrated into the site, allowing ESPN to engage and capture valuable contacts and leads. The product is licensed by ESPN, allowing them to have complete ownership of the weekly games and make changes on the fly.
Telescope provided guidance, design, and set-up of the campaign.
After being trained by Telescope, ESPN creates and manages each week's Triple Play game.
The Trivia with Leaderboard is integrated with ESPN GameDay's new site.
The application is optimized for mobile for a proper second-screen experience for at-home fans.
PRODUCTS USED FOR THIS CAMPAIGN