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Facebook Live: ‘A Day in the Life at Lincoln Center’

#TeamTelescope powered an exclusive Facebook Live event, "A Day in a Life of Lincoln Center". Fans were able to tune in all day to see what goes on behind the scenes at Lincoln Center! #LCin1Day

Aerial view of Lincoln Center

OVERVIEW

Lincoln Center for the Performing Arts gave arts fans the chance to go behind-the-scenes of the cultural campus with A Day in the Life at Lincoln Center, which was streamed live on its Facebook page.

The live social media event showed viewers the creative power of the 11 resident performing arts organizations that make up Lincoln Center.

Lincoln Center with timeline graph underneath
Live stream of two women talking with graphic CTA
Live stream ballet class with dancers at barre and FB comments

HOW IT WORKED

Lincoln Center for the Performing Arts pulled back the curtain and brought arts fans behind the scenes of the world's leading cultural campus on Friday, October 7, 2016, with A Day in the Life at Lincoln Center, which streamed live on its Facebook page. The all-day Facebook Live broadcast gave never-before-seen access to activities onstage and off. This unprecedented live social media event showed viewers the creative power of the 11 resident performing arts organizations that make up Lincoln Center and provide New York City its cultural heartbeat.

Three people standing together looking at something with on-screen graphic showing comments and four people sitting on-stage with bar graph overlay

KEY FEATURES

Facebook Live:

  • ‘A Day in the Life at Lincoln Center' used Live Studio for an all-day exclusive Facebook Live Stream.

  • Telescope provided complete production services for the day.

  • Have you ever wondered what a class at The Juilliard school is like? Or wanted to see inside the opera house? Well, Lincoln Center in a Day live stream brought this to viewers across the world.

  • Throughout the day on Facebook, there were ticket giveaways and opportunities for fans to engage with the action.

  • Curators at The New York Public Library for the Performing Arts were able to “show and tell” highlights from the Library’s collection.

  • From pliés at the School of American Ballet to a pre-performance meeting with the pianist Lang Lang, the Oct. 7 event gave arts enthusiasts backstage access to the 16-acre performing-arts campus.

RESULTS

Hundreds of fans watched the streams live, and in the two weeks after the live event, the videos were viewed more than 3 million times, and the total reach was more than 10 million impressions. The day garnered a large amount of buzz, with press coverage from the New York Times, Playbill, The Wall Street Journal, Broadway World Dance Magazine, Jazz Magazine and The Hedonist.

Fans from across the globe took part with people participating from as far afield as Australia, China, South America and the UK. The event was a huge step in increasing brand awareness and perceptions of Lincoln Center's accessibility.

RECOGNITION

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  • 2017 SHORTY AWARDS WINNER
  • Best Use of Facebook Live - A Day In The Life At Lincoln Center

Shorty Awards Audience Honor logo
  • 2017 SHORTY AWARDS AUDIENCE HONOR
  • Best Use of Facebook Live - A Day In The Life At Lincoln Center

Live stream of ballet dancers sitting on floor and NYT article coverage and FB comment