Footlocker – House of Hoops Instagram Live

GOAL:

Footlocker was looking to create some engaging content on Instagram as part of the NBA All Start Weekend at their House of Hoops store, home for premium kicks from Nike and Jordan.

SOLUTION:

Team Telescope worked with Footlocker’s team on their first episode of ‘Stockroom23’ which featured Victor Oladipo and The Shaggy Show, online creator and comedian. During the live stream  Shiggy interviewed Victor with a series of questions whilst they were playing a few games.

The live story on Instagram provided a great opportunity for fans to get a sneak peak of behind the scenes and offered some unique content during the NBA All Start Weekend. It also offered an advantage for added engagement as followers received a notification when the brand went live and allowed followers to interactive live with Victor and Shiggy by posting questions and comments on the stream.