Footlocker House of Hoops
Interactive Instagram live stream
PRODUCTS USED
OVERVIEW
Footlocker was looking to create some engaging content on Instagram as part of the NBA All Star Weekend at their House of Hoops store, home for premium kicks from Nike and Jordan.
The live story on Instagram provided a great opportunity for fans to get a sneak peek of behind the scenes and offered some unique content during the NBA All Star Weekend. It also offered an advantage for added engagement as followers received a notification when the brand went live and allowed followers to interact live with Victor and Shiggy by posting questions and comments on the stream.
HOW IT WORKED
Team Telescope worked with Footlocker’s team on their first episode of ‘Stockroom23’ which featured Victor Oladipo and The Shiggy Show, online creator and comedian. During the live stream Shiggy interviewed Victor with a series of questions whilst they played games.
KEY FEATURES
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Live stream included real-time interaction from talent
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Full production of live stream
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Questions and comments from social media
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Push notifications to followers
RESULTS
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Sneak peek behind the scenes content created
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Engaged fans leading up to the NBA All Star Weekend
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Kept Footlocker in the conversation during a major NBA event
PRODUCTS USED FOR THIS CAMPAIGN
