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Footlocker House of Hoops

Interactive Instagram live stream

Group of individuals on basketball court posing and acting excited with hip and stylish clothing

OVERVIEW

Footlocker was looking to create some engaging content on Instagram as part of the NBA All Star Weekend at their House of Hoops store, home for premium kicks from Nike and Jordan.

The live story on Instagram provided a great opportunity for fans to get a sneak peek of behind the scenes and offered some unique content during the NBA All Star Weekend. It also offered an advantage for added engagement as followers received a notification when the brand went live and allowed followers to interact live with Victor and Shiggy by posting questions and comments on the stream.

Pop up store with basketball apperal such as jerseys shorts and image of lebron james
House of Hoops by footlocker logo
House of hoops retail storefront with mannequins in window

HOW IT WORKED

Team Telescope worked with Footlocker’s team on their first episode of ‘Stockroom23’ which featured Victor Oladipo and The Shiggy Show, online creator and comedian. During the live stream Shiggy interviewed Victor with a series of questions whilst they played games.

Facebook social post promoting Stockroom23 with image of two men in front of stacks of shoe boxes

KEY FEATURES

  • Live stream included real-time interaction from talent

  • Full production of live stream

  • Questions and comments from social media

  • Push notifications to followers

RESULTS

  • Sneak peek behind the scenes content created

  • Engaged fans leading up to the NBA All Star Weekend

  • Kept Footlocker in the conversation during a major NBA event 

Social posts and conversations with images of men playing jenga and basketball shoes

PRODUCTS USED FOR THIS CAMPAIGN

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