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TBS Full Frontal with Samantha Bee Live Streams

Comedy fundraiser live stream on Live Studio

Samantha Bee holding US flag

OVERVIEW

Full Frontal with Samantha Bee is an American late-night talk and news satire television program that airs on TBS. Telescope was approached to produce and power a live pre-show watch party for an hour-long special episode of the show – “The Great American Puerto Rico”.

Utilizing our Live Studio platform we produced the half hour pre-show show, featuring Samantha Bee and a group of guests calling attention to fundraising efforts for Puerto Rico in the wake of Hurricane Maria.

In addition to the pre-show live stream for the special Puerto Rico episode, TBS enlisted Telescope to live-stream highlights from the weekly show on Facebook Live prior to each episode’s premiere broadcast, as well as one-off segments that occurred between show broadcasts.

Pre Show promo graphic
Full Frontal TV set
Sam Bee on Full Frontal stage

HOW IT WORKED

Live Studio: Telescope powered the live stream of the pre-show using a multi-platform approach, which allowed us to reach a wider and more diverse audience across  Facebook YouTube , Periscope &  Twitter  simultaneously.

The live stream included custom graphics and fundraising calls-to-action encouraging viewers to donate money on Facebook (via the Donate Button) and YouTube in real-time while learning more about the show and the conditions on the island.

FB live stream with comments and on-screen graphic with CTA to donate

KEY FEATURES

Live-studio: Live streaming with custom graphics

RESULTS

Watch-party results:

  • The live stream generated almost 900,000 views combined across three live streams

  • Over 2,800 likes, 454 shares, 269 comments 

  • $2,318 in donations raised on Facebook and YouTube for the cause.

FB live stream of Samantha Bee Full Frontal with FB comments

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