Online impact vote to discover Pillsbury's next baking superstar
For the first time ever in its 47-year history of the competition, fans were able to vote for the winner of the Pillsbury Bakeoff Contest. General Mills turned to Telescope to create an online voting application which included the ability to view video clips of each of the recipe demos before voting using Facebook login. The winner of the contest was announced on national television during a broadcast of the ABC cooking show “The Chew”.
Online voting : Fans visited the Pillsbury website or Facebook page where they could view the Top 4 Finalist for the Pillsbury Bakeoff. Voters had the opportunity to view recipes and demo videos of each of the four entries before casting their vote using a Facebook login.
The million dollar prize winner was then announced on the ABC cooking show “The Chew”.
Online voting: Facebook login impact vote via the Pillsbury website
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