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Pillsbury Bakeoff Online Voting

Online impact vote to discover Pillsbury's next baking superstar

PRODUCTS USED

Bakeoff logo with different plates of baked goods

OVERVIEW

For the first time ever in its 47-year history of the competition, fans were able to vote for the winner of the Pillsbury Bakeoff Contest. General Mills turned to Telescope to create an online voting application which included the ability to view video clips of each of the recipe demos before voting using Facebook login.  The winner of the contest was announced on national television during a broadcast of the ABC cooking show “The Chew”.

Four women standing onstage in aprons
Pillsbury Bakeoff online vote page
FB post of lifesized Pillsbury dough boy and women standing on stage

HOW IT WORKED

Online voting : Fans visited the Pillsbury website or Facebook page where they could view the Top 4 Finalist for the Pillsbury Bakeoff.  Voters had the opportunity to view recipes and demo videos of each of the four entries before casting their vote using a Facebook login.

The million dollar prize winner was then announced on the ABC cooking show “The Chew”.

 

Mobile phone view of Pillsbury Bakeoff voting app, video player, FB voting post

KEY FEATURES

Online voting: Facebook login impact vote via the Pillsbury website

PRODUCTS USED FOR THIS CAMPAIGN

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