Go Skateboarding Day LIVE Stream on TikTok
On national #GoSkateboarding Day, professional skateboarder Tony Hawk, host Alec Beck, and special guests invited skaters across the US to join the celebration LIVE on TikTok.
OVERVIEW
Each year on June 21st, skateboarders around the globe join together to celebrate national #GoSkateboarding Day. To further bring awareness to this day, The Skatepark Project (Tony Hawk's nonprofit organization that helps underserved communities build public skateparks for youth) and WCPG turned to Telescope for our live streaming and remote feed production services. The goal was to not only entertain skateboarding fans with some tips and tricks, but more importantly to increase awareness of The Skatepark Project's mission while raising donations throughout the entirety of the stream on TikTok for a great cause.
HOW IT WORKED
Skateboarding fans and viewers at home had the ability to tune-in to the Go Skateboarding Day Live Stream through The Skatepark Project's TikTok account. Host & The Skatepark Project's Program Manager, Alec Beck, interviewed legendary skateboarder, Tony Hawk, and guests from the Hawk HQ, as well as 6 guest skateboarders across the US (who were remotely brought in to the stream) located at various skateparks. TikTok's donate button was utilized and shown on-screen throughout the entirety of the live event, with CTA and on-air graphics to encourage viewers to donate to The Skatepark Project.
Two separate camera feeds were implemented at Hawk HQ to capture various moments, with a Telescope operator on-site to offer tech support for the entire duration of the event. The stream switched from Hawk HQ to different locations to highlight additional skateparks and talented skateboarders across the US.
KEY FEATURES
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Custom On-Air Graphics: including guest names & handles, skatepark locations, CTA to donate to The Skatepark Project, and more
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Custom Designed Promo Images: graphics and banners displayed on TikTok's Discover Page & general promotion of event
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Full Live Streaming Production Services: on location services streamed to TikTok (one of the top video-sharing platform that exists today) and featured on The Skatepark Project's account
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Full Remote Production Services: enabled 6 skateboarders across different locations of the US to join in remotely
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On-Site Tech Assistance: Telescope Operator offered hands on help at the Hawk HQ for any technical issues that arose throughout the stream
RESULTS
The branded hashtag #GoSkateboarding landed on TikTok's 'Discover Page' as trending with 26.8M views the night of the event and garnered a total of over 60M views 48 hours after the event. Fans and skateboarders everywhere utilized the hashtag for their uploaded videos sharing their own skateboarding tips and tricks.
60 MILLION
EVENT HASHTAG VIEWS
OVER 265K
TIKTOK VIEWS
2.5K
NEW FOLLOWERS
PRODUCTS USED FOR THIS CAMPAIGN
