Fully produced live stream and post production content to promote the release of Khalid’s album "Free Spirit"
Spotify wanted to create a unique promotion for Khalid’s newest album Free Spirit and worked with Telescope to produce their first ever live stream event. Set against the backdrop of The Row’s rooftop in Downtown LA, over 300 of Khalid’s top Spotify fans enjoyed an exclusive concert. Spotify turned to Telescope to craft a content strategy and distribution plan for the activation as well as had us produce the live stream concert and create a range of social media content to promote the album.
The activation consisted of two elements, the live production and streaming of the concert and content capture of interviews and behind the scenes footage to create social media content for IGTV and other social platforms.
Prescheduling the live stream notified Khalid’s Facebook followers to tune in
Brought together his worldwide fanbase to view this exclusive event
Live Studio’s engagement graphics gave fans their 15 seconds of fame
From content strategy to postproduction content creation, Team Telescope provided end to end solution to bring this event to life
On-site videographers captured behind the scenes content for social promotions after the event
Second most viewed video on Khalid’s Facebook page with 687,800 total views, 4,175 comments, 1,121 shares, and 13,056 reactions.
Social Video Content
Maximized ROI for Spotify through a content lifecycle and production assets beyond just the live stream
5th most viewed video on Spotify’s Instagram/IGTV, and 2nd most engaged video (comments)
140,000 views across Facebook and Twitter
The Final Numbers
reached over 1 billion streams on Spotify
No. 1 on the Billboard 200 with “Free Spirit”
First R&B album to reach no. 1 on Billboard in a year