Multi-product and CONNECT CMS platform license with on-air display capabilities
HGTV licensed Telescope’s Connect Live platform to drive social engagement and interactivity to their digital properties as well as real-time & social engagement to-air.
They enhanced their online experiences and brought multi-channel, real-time engagement to their programming through: Twitter Showdown visualizations, fan votes, social streams, UGC (user-generated content) photo/video walls, tweets-to-air, real-time social polling, etc.
The Connect Live platform aggregated data from multiple sources into one easy-to-navigate user interface, and was used across various HGTV programs featuring multiple Telescope products.
Tweets-to-air: HGTV used Telescope’s CONNECT LIVE platform to curate and display Twitter conversations on-air.
HGTV launched a social campaign for their home improvement show Brother vs. Brother, which was integrated into their website and digital properties and featured the following CONNECT LIVE-powered products:
Showdown : HGTV used our crowd-sourced polling visualization. Fans were able to vote by tweeting using the hashtag #TeamJonathan or #TeamDrew.
Fan Filter: Our Fan Filter product was used to create a visual hub of curated social conversation and UGC (photos and videos) across Instagram and Twitter. Fans could access the hub on the HGTV website.
Real-time social polling: Fans participated in Twitter polls during the episode broadcast.
Social Stream: Curated social conversations around the show’s two stars and designated hashtags.
Visualized content to air
Engaged fans in real time
Yearly licensed allowed minimal time to spin up a new iteration of any product in their suite
Constant and varied digital experiences HGTV was able to access at any time in their licensed year.
The Rose Parade tweets-to-air product was a huge success and garnered the highest-ever social media traffic for HGTV
1.96M viewers saw on-air tweets, making it the top-ranked cable program for the day, based on Twitter TV Unique Audience
#HGTVNewYear was a Top 10 Trending Topic throughout the day
Best Integration of Social Media with Live Television - HGTV All Premiere New Year
PRODUCTS USED FOR THIS CAMPAIGN