Anheuser-Busch creates an experience that is hyper personalized to "true fans" of the local NFL team.
Anheuser-Busch and Bud Light, the official beer of the NFL, are no strangers to sweepstakes and giveaways. However, they needed to explore ways to make the giveaway a more memorable experience and capture higher-quality contacts.
Using Telescope's InQuizator product (hosted by Telescope), Anheuser-Busch can filter these giveaways by zip code, allowing them to hyper-target fans in the regions where the games are held. For example, the Pittsburgh Steelers tickets can only be won by those living in the greater Pennsylvania area.
The results? More personalization, higher quality contacts, and a giveaway for "true fans".
Fans are required to fill out a sweeps form, which included a zip code field that dictated which team trivia to serve them.
Hosted on a Telescope URL, the Inquizator validates zip codes by comparing them against a predefined list (within 75 miles of one of the participating teams' stadiums).
A custom retail locations site displays the list of retailers and was styled to match the primary area, featuring anchor points for each team, allowing users to be easily directed to the appropriate locations.
PRODUCTS USED FOR THIS CAMPAIGN