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Hulu Freakish Squad Hub

Branded play along microsite & social hub with gamified content

Freakish Play-along Hub landing page

OVERVIEW

To promote their new show Freakish, Hulu launched an interactive website that allowed fans to engage with other users through a custom play-along hub that housed a number of Telescope products, such as InQuizator, UPic, Leaderboard and Video Reaction.

HOW IT WORKED

To kick off the experience, users took a personality quiz and joined a Freak Squad based on their results. As users continued to interact with various components of the application, they earned points for their squad which was visualized on a leaderboard for all to see.

Fans could share their results across their socials to score more points for the team. The social shares garnered a viral effect, creating a buzz for the show and engaging new potential fans.

Freakish Quiz to find out which of the characters you are most like.

KEY FEATURES

  • Personality Quiz

  • Branded UGC created for social sharing

  • Realtime Leaderboard

RESULTS

  • ~8K Unique visitors

  • ~10K sessions on-site

  • Sharable content created viral effect

Freakish Upic and Freakish Video Reaction products