IHEART RADIO MUSIC AWARDS 2017
For the 2017 iHeartRadio Music Awards, iHeartRadio’s goal was to bring closer fans to their favorite artists. iHeartRadioSOLUTION:
Working closely with iHeartRadio, Telescope powered the online and Twitter hashtag vote for the Best Fan Army and Most Meme-able Moment. Both of these social votes were open for the first hour and a half of the show, which built excitement for these awards categories winner announcements, driving high engagement and a record number of votes for the show – taking Hashtag Fan Voting to the next level of social engagement trends.
iHeart’s overarching campaign was hugely successful and delivered tons of social media engagement. The official hashtag, #iHeartAwards, trended worldwide and in over 50 U.S. cities on the night of the event and was the 7th most-used music hashtag on all of Twitter. In addition, the excitement surrounding the Best Fan Army and Most Meme-able Moment awards categories winner announcements helped to drive high engagement and a record number of votes for the show.