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Jonas Brothers Happiness Continues Live Stream

Amazon Studios partnered with Telescope to broadcast all three Jonas Brothers, each remotely from their home, in a multi-platform livestream to promote their new documentary “Happiness Continues”.

Jonas Brothers promo photo with the brothers and #jonaslivestream

OVERVIEW

Telescope partnered with Amazon Studios to stream all three brothers together from each of their homes (LA, Malibu, New Jersey) to host a live Q&A with their fans. The goal was to promote the release of their brand-new Amazon original, Happiness Continues A Jonas Brothers Concert Film, showcase the trailer as well as answer fan questions live on air.

screenshots of the livestream on Twitch
livestream on YouTube
happiness continues promo screenshot

HOW IT WORKED

Telescope delivered 3 production kits to two locations in LA and one to New Jersey so the three brothers, while quarantined apart, could be featured together in one live stream. We then streamed the Jonas Brothers to multiple platforms including Facebook, Twitter, YouTube, Instagram, and Twitch for maximum reach. All of the production was produced and run remotely. The stream included casual brotherly conversation, promotion of their new “Happiness Continues” documentary, playing the trailer for the film, and answering questions from the fans that were moderated prior to being pushed live-to-air.

Social promos from Jonas Brothers on Facebook, Twitter and Live stream on facebook

KEY FEATURES

  • Telescope handled the full remote production for all 3 brothers and remote crew

  • Simultaneous streaming to multiple platforms (Facebook, Twitter, Instagram, YouTube, and Twitch)

  • Integrated Custom Graphics with Fan Comments-to-Air

RESULTS

14,872

PEAK LIVE FACEBOOK VIEWS

31,100

PEAK LIVE TWITTER VIEWS

30,300

PEAK LIVE INSTAGRAM VIEWS

11,836

PEAK LIVE YOUTUBE VIEWS

17,409

PEAK LIVE TWITCH VIEWS

Screenshot of Instagram, Twitch, and the hashtag Trending on Twitter