Jonas Brothers Happiness Continues Live Stream
Amazon Studios partnered with Telescope to broadcast all three Jonas Brothers, each remotely from their home, in a multi-platform livestream to promote their new documentary “Happiness Continues”.
PRODUCTS USED
OVERVIEW
Telescope partnered with Amazon Studios to stream all three brothers together from each of their homes (LA, Malibu, New Jersey) to host a live Q&A with their fans. The goal was to promote the release of their brand-new Amazon original, Happiness Continues A Jonas Brothers Concert Film, showcase the trailer as well as answer fan questions live on air.
HOW IT WORKED
Telescope delivered 3 production kits to two locations in LA and one to New Jersey so the three brothers, while quarantined apart, could be featured together in one live stream. We then streamed the Jonas Brothers to multiple platforms including Facebook, Twitter, YouTube, Instagram, and Twitch for maximum reach. All of the production was produced and run remotely. The stream included casual brotherly conversation, promotion of their new “Happiness Continues” documentary, playing the trailer for the film, and answering questions from the fans that were moderated prior to being pushed live-to-air.
KEY FEATURES
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Telescope handled the full remote production for all 3 brothers and remote crew
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Simultaneous streaming to multiple platforms (Facebook, Twitter, Instagram, YouTube, and Twitch)
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Integrated Custom Graphics with Fan Comments-to-Air
RESULTS
14,872
PEAK LIVE FACEBOOK VIEWS
31,100
PEAK LIVE TWITTER VIEWS
30,300
PEAK LIVE INSTAGRAM VIEWS
11,836
PEAK LIVE YOUTUBE VIEWS
17,409
PEAK LIVE TWITCH VIEWS
PRODUCTS USED FOR THIS CAMPAIGN
