To raise awareness and fan excitement for the Zack Snyder's Justice League #SnyderCut premiere, HBO Max engaged Telescope to power their Red Carpet live stream event and drive worldwide fan engagement.
After 4 years of fan outcry and requests, the highly anticipated Zack Snyder's Justice League premiered March 2021. To promote the premiere, HBO Max turned to Telescope to help power their Red Carpet event live stream and engage fans everywhere along the way utilizing our immersive audience engagement tools. As if fans weren't excited enough for the #SnyderCut premiere, they were treated to an hour long live stream full of never before seen behind-the-scenes clips, trivia and cosplay, "fan pen" conversations, live Q&A with Zack and Deborah Snyder and host Kevin Smith, and much more.
As fans anxiously waited for the Zack Snyder's Justice League Red Carpet event to begin, we pulled fan tweets and comments into our Social Wall product, which focused collection around the hashtag #SnyderCut. The best tweets collected were then pushed from our moderation platform and featured in the cascading fan wall which was showcased prior to the main live stream at the start of the event. The #SnyderCut Social Wall also included a countdown to ensure fans were aware of exactly how much time was left until the start of the main red carpet event.
Throughout the Red Carpet virtual event, fan comments & questions (also collected via socially moderated tweets) were pushed live to air, making this fan experience all the more memorable. Telescope also ran two Twitter hashtag polls, allowing at home audiences to engage and impact conversation in real-time.
Remotely produced the live stream, providing a complete remote video equipment kit to host Kevin Smith to ensure quality and production value
Social Wall featured fans' #SnyderCut comments from around the world
Tweets to air enabled real-time fan engagement and created connections between brand and audience
Hashtag polling allowed fans to voice their opinions and vote along during the event
Live Q&A between Kevin Smith and Zack and Deborah Snyder gave the audience more insight into the premiere from the filmmaker himself
24 HOUR VIEWS
PRODUCTS USED FOR THIS CAMPAIGN