Ketel One Botanical's Watch and Shop Hub
Ketel One Botanical kicked off the summer with their new Spritz Into Summer collection and drove revenue by inviting fans to a one-of-a-kind watch and shop experience.
PRODUCTS USED
OVERVIEW
Ketel One Botanical launched their Spritz Into Summer collection, featuring a series of unique products from tea towels to glassware - all themed around their fresh and fruity Spritz cocktails. To celebrate and get the word out about these new summery items, Ketel One Botanical collaborated with Los Angeles-based floral artist, Maurice Harris, to launch a live watch and shop online event leveraging Telescope's Virtual Event Hub and live streaming full production services. Anyone looking to elevate their hosting for an at-home get together or interested in the perfect summer products had the ability to visit the immersive hub and tune-in to get inspired, get informed and get to shopping all in one location.
HOW IT WORKED
Leveraging our Virtual Event Hub , Ketel One Botanical had the ability to create a destination where viewers could easily navigate to, and engage in the watch and shop experience. After entering a date of birth to confirm users were over 21, they were presented with a live video with Maurice Harris who showcased the Spritz Into Summer collection along with his beautiful floral arrangements. Throughout the live stream, product and text overlays were displayed on-screen, making the experience all the more interactive and easy for users to shop the products.
In addition to the live stream that Telescope produced, users had the ability to toggle between a chat and shop feature via the interactive embed next to the video. While tuning in to the live stream, users could learn more about the products within this interactive embed as well as directly below the video that displayed products from the collection. The Bar shopify store was iframed into the hub, enabling users to seamlessly get further information on the products and shop for their favorites all with just a couple clicks.
KEY FEATURES
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Virtual Event Hub gave users the ability to engage in a one-stop watch and shop experience. A gated login was incorporated enabling users to enter the hub once confirmed they were over 21 by providing their birth dates.
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Product overlays and catalogue ran in sync with the live stream - making it all the more an effective and effortless shopping experience
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Full live stream production powered by Telescope at the on-venue site
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Users had the ability to chat with others and utilize the shop feature all while tuning in to the live stream hosted by Maurice Harris
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Video and shop remained available post event for users who missed it or those wanting to rewatch it
PRODUCTS USED FOR THIS CAMPAIGN
