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Kia NBA Sweepstakes and MVP Vote

Online & Twitter Sweepstakes with Instant Win

KIA NBA Holiday Gift promotion image with KIA car

OVERVIEW

Long-term NBA sponsor KIA Motors partnered with Telescope across multiple NBA seasons to power online and Twitter sweepstakes campaigns - including their holiday sweepstakes and MVP vote with sweeps entry.

Prize photo including Kia car
NBA player slam dunking over KIA on basketball court
image of KIA Optima the official car of the NBA

HOW IT WORKED

Online sweepstakes:  Basketball fans visited the NBA.com site and filled out an online form to enter into the holiday sweepstakes for the grand prize – a brand new KIA Optima.  1st time sweeps entrants automatically received a coupon for the NBAstore.com and a number of lucky entrants also won instant prizes.

Twitter sweepstakes: The 2019 KIA MVP Twitter vote included a sweepstakes component.  To enter the sweepstakes, users could add #sweepstakes to one of their 10 valid Twitter votes. (To vote, users tweeted #KIAMVP and #firstnamelastname of their MVP player of choice)

KIA Sweepstakes landing page, sweepstakes form and winner message

KEY FEATURES

  • Online sweepstakes: Entry form on sweepstakes landing page with instant win component

  • Twitter sweepstakes: Sweepstakes entry added on to valid Twitter vote using designated hashtags

RESULTS

People love free stuff, so to say the instant win sweepstakes was a success would be an understatement. But sadly, no public facing data to share here. Just trust us when we say, prizes = mass participation.

Twitter examples of All Star MVP vote and sweepstakes entry