Kia NBA Sweepstakes and MVP Vote
Online & Twitter sweepstakes with Instant Win
PRODUCTS USED
OVERVIEW
Long-term NBA sponsor KIA Motors partnered with Telescope across multiple NBA seasons to power online and Twitter sweepstakes campaigns - including their holiday sweepstakes and MVP vote with sweeps entry.
HOW IT WORKED
Online sweepstakes: Basketball fans visited the NBA.com site and filled out an online form to enter into the holiday sweepstakes for the grand prize – a brand new KIA Optima. 1st time sweeps entrants automatically received a coupon for the NBAstore.com and a number of lucky entrants also won instant prizes.
Twitter sweepstakes: The 2019 KIA MVP Twitter vote included a sweepstakes component. To enter the sweepstakes, users could add #sweepstakes to one of their 10 valid Twitter votes. (To vote, users tweeted #KIAMVP and #firstnamelastname of their MVP player of choice)
KEY FEATURES
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Online sweepstakes: Entry form on sweepstakes landing page with instant win component
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Twitter sweepstakes: Sweepstakes entry added on to valid Twitter vote using designated hashtags
RESULTS
People love free stuff, so to say the instant win sweepstakes was a success would be an understatement. But sadly, no public facing data to share here. Just trust us when we say, prizes = mass participation.
PRODUCTS USED FOR THIS CAMPAIGN
