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Krazy Glue "Man vs. Glue" Live Stream

Multi-platform interactive live stream to Facebook and Instagram.

Man vs. Glue promotion image and stream inside a smartphone

OVERVIEW

On a mission to prove it’s one of the world’s strongest glues – Krazy Glue challenged Hafthor Bjornsson, the World’s Strongest Man, to a weight lifting challenge of strength and durability.

"Man" aka the athlete at a press conference holding the glue
Hafthor Bjornsson working out with weights
Strong man suspended in the air

HOW IT WORKED

Krazy Glue put their product to the test in a special live stream event powered by Telescope.  The “Man Vs. Glue” event featured the World’s Strongest Man, Hafthor Bjornsson (“The Mountain” from Game of Thrones fame) lifting various heavy objects via ropes and pulleys connected with the titular glue brand.  Telescope produced and streamed the broadcast live to Facebook and Instagram and incorporated interactive graphics.

Facebook live stream prior to challenge, showcasing a Facebook native poll overlaid in screen and users comments to the right

KEY FEATURES

Full production: Telescope provided all the production elements including cameras, cabling, switching, and graphics with Krazy Glue branding. We incorporated interactive graphics with comments-to-air and native polling.

Live Stream via Live Studio: Streaming simultaneously across 4 different accounts to both Instagram and Facebook, the 45 minute interactive broadcast experience included a number of Live Studio’s engagement features including:

  • Fan Comments to Air

  • Custom Graphics

  • Native Polling for Facebook