Marriott Hotels Wake Up Call Live Streams
Exclusive concert for Marriott Bonvoy rewards members streamed to Facebook & YouTube Live.
PRODUCTS USED
OVERVIEW
Since 2017, Team Telescope and Marriott Hotels have partnered to bring their exclusive content to the masses via Facebook and YouTube Live. These events have ranged from one-off concerts with artists like Gwen Stefani at their Dubai hotel, Imagine Dragons from the Bangkok Marriott, and Darius Rucker at their Red Rock Colorado location to full music festivals during W Hotel Wake Up Call events in Hollywood, Bali, and Barcelona.
HOW IT WORKED
Utilizing our on-site support and Live Studio platform , Marriott was able to bring engagement to the forefront of these events while promoting their SPG and Marriott Rewards programs. Fans around the world were able to tune into the live streams on either Facebook or YouTube to see their favorite artists and learn why they should be an SPG/Marriott Rewards Member.
KEY FEATURES
Live Studio:
-
Engagement graphics kept social fans interacting with the stream
-
Provided Marriott the chance to teach new viewers about the Rewards program while rewarding them with great music
-
Telescope provided some production elements (on-site support, management of Live Studio, internet) to fill the gaps where needed
RESULTS
-
412 million people reached
-
13.1 million views
-
47,500 + hours of total view time
RECOGNITION
-
2018 SHORTY AWARDS GOLD HONOREE
-
Live Events - Wake Up Call Live Streams
-
2018 SHORTY AWARDS FINALIST
-
Live Event Coverage - Wake Up Call Live Streams
-
2018 SHORTY AWARDS FINALIST
-
Live Streaming Video - Wake Up Call Live Streams
PRODUCTS USED FOR THIS CAMPAIGN
