Mean Girls Facebook Live Stream & Sweepstakes

Mean Girls Day entered the national conversation on October 3rd, trending on Twitter for 12 hours. Mean Girls Broadway also recorded the highest traffic to date since the show opened in March 2018. Within a 24-hour period, the Facebook Live garnered 466K total views and reached 1.1M people.

• With the viewing party press announcement, digital publicity hit over 130MM unique monthly visitors on sites including People (70MM), EW.com (18.5MM), Ad Week (2MM) and Broadway World (1.8MM). The Facebook Live viewing party was also included by CNN (132MM) in their October 3rd coverage.

• The Mean Girls movie page saw a 115% increase in organic reach from the previous October 3rd.

• All October 3-related content on the Mean Girls Broadway channel resulted in more than 6.2M impressions and 220k engagement. ·

• The sweepstakes for a Broadway walk-on role received 27.9K entries in the first 3 days.

• Mean Girls Broadway increased its email fan list by 28K subscribers as a result of the pre promotion, live event and sweeps and saw combined platform follower growth of 10k.
  

Through our partnerships efforts, the combined following was roughly 53M across all social platforms. We can assume that we reached about 15% of the total followers on October 3rd—estimating about 8M total impressions.