Met Gala E! Red Carpet AR Live Vote
Telescope partnered with E! Entertainment & CGLA to create an interactive “Augmented Reality” (AR) poll for the Met Gala, utilizing its product "Easy Poll" to engage viewers during the live broadcast.
PRODUCTS USED
OVERVIEW
Telescope partnered with E! Entertainment & CGLA to create an interactive “Augmented Reality” (AR) poll for the Met Gala, utilizing its product Easy Poll to engage viewers during the live broadcast. The poll was promoted during the live show on E! with a QR code, and Telescope's Broadcaster API was used to reveal the winner on-air in real-time.
HOW IT WORKED
Telescope's Easy Poll product allowed viewers to participate in the real-time vote to pick their favorite looks from the Met Gala. The vote was promoted during the live show on E! with a QR code that directed viewers to the poll page. The vote options were selected in real-time during the live event and the contestant images were created and quickly loaded into Easy Poll using Telescope's Campaign Manager platform. Telescope's Broadcaster API powered AR graphics to pull in the poll results and reveal the vote's winner on-air in real-time.
KEY FEATURES
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Easy Poll product allowed for an interactive poll experience for viewers during the Met Gala live broadcast
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QR code promotion on E! directed viewers to the poll page
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AR graphics produced by CGLA added for a unique visual experience of the poll
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Broadcaster API allowed for real-time polling results to be revealed on air
RESULTS
The poll generated thousands of votes with nearly 90% conversion rate. Even for a simple vote, users spent nearly a minute seconds on the page while watching the live broadcast, providing a valuable second screen experience. 85% of the votes came in within a 15-minute window, a true live viewing experience. The use of Telescope's Broadcaster API allowed for the poll results to be revealed on air in real-time, adding to the excitement and engagement of the live broadcast. Overall, the interactive poll was a success in engaging viewers and showcasing the capabilities of Telescope's products.
PRODUCTS USED FOR THIS CAMPAIGN
