Vogue's Met Gala Live Stream
The Met Gala aka "fashion's biggest night out" invited viewers at home to watch all the glamorous action of the celebrity-filled red carpet via Met Gala live stream powered by Telescope.
PRODUCTS USED
OVERVIEW
Each year the Met Gala brings together the biggest stars, young creatives and industry paragons in their over-the-top themed fashion look to fundraise for the Metropolitan Museum of Art's Costume Institute. This year, at-home viewers were invited to be a part of all this glamorous action taken place on the red carpet by simply tuning in to Vogue's Met Gala live stream hosted by actress, singer and Emmy winner, Keke Palmer and comedian, director and actress, Ilana Glazer - which was powered and produced by Telescope. Right from their couches, fans were able to get a taste of the exclusive experience while getting VIP access to the close-up looks and interviews with their favorite stars in their finest "American Independence" themed attire.
HOW IT WORKED
On the day of the much anticipated Met Gala, Telescope producers flew to New York City to produce and direct the Met Gala Red Carpet live stream. In real-time, we streamed the red carpet event to Vogue's Twitter and website, ensuring that viewers had the opportunity to get in on this one-of-a-kind grand experience.
All night as celebrities walked onto the red carpet into the Met Gala main event, viewers had the ability to observe what was going down in real-time on the famous red-carpet. Fans were presented with all the extravagant Met Gala looks, thrilling celebrity interviews, viewers' comments to air, fan polls and more.
KEY FEATURES
On-site Full Production Services: Telescope was brought on-site onto the Met Gala red carpet to produce, direct and capture Vogue's Met Gala Live Stream. The stream was seamlessly executed to deeply engage the viewers watching along from home.
Live Streaming: The Met Gala red carpet was streamed to both Vogue's Twitter and website, aiming to maximize audience reach and awareness of the grand fundraising event. The branded hashtag #MetGala was trending all night throughout the live stream via Twitter.
Custom Graphics: Telescope created custom graphics used throughout based on Vogue branding and the event's theme "In America: A Lexicon of Fashion".
Content to Air: Fan tweets were pushed to air during the livestream to get real-time celebrity reaction to fan's questions and comments. Twitter poll results were shared in graphic overlays to further the fan engagement experience.
RESULTS
39.9M
MINS WATCHED
12.9M
VIEWS
5.75M
VIEWERS
212K
CONCURRENT VIEWERS
PRODUCTS USED FOR THIS CAMPAIGN
