Movement by Michelob ULTRA Livestreams

Michelob ULTRA decided, in light of the stay-at-home orders most of the world was experiencing due to COVID-19, they would offer their health and fitness conscious followers an alternative way to get their daily workout while they #StayHome. Their goal, beyond offering a way to stay fit and have some fun, was to additionally help many struggling gyms and studios forced to close down during the pandemic by encouraging viewers to make donations to the struggling gyms via a featured Venmo or Paypal handle displayed at various times in the stream.

Every Tuesday, Thursday and Saturday a celebrity trainer (yep, you'll see more than one member of The Bachelor Nation) or perhaps DJ (we see you, Questlove) would be paired with a local fitness instructor from a struggling studio or gym. Together the two individuals, from different locations in the US, simultaneously streamed their workout to Facebook Live creating a unique worldwide personal training session. From the comfort and safety of their homes, viewers had the ability to move their bodies, interact with one another and donate to a great cause.