Milken Institute Global Conference Live Stream
PRODUCTS USED
OVERVIEW
For its 3-day Global Conference, the Milken Institute used Telescope’s Live Studio product to stream various conversations with high profile guests such as Dr. Oz, Goldie Hawn, Alex Rodriguez, Kevin O’Leary, and French Montana. The Facebook Live stream engaged viewers with on-screen graphics, encouraging them to submit their questions for the talent to answer.
HOW IT WORKED
Using Telescope’s Live Studio, the Milken Institute streamed Facebook Live conversations with various high-profile guests who attended the 3-day Global Conference. The Facebook Live stream included graphics to encourage viewers to pose questions to the speakers and the on-screen talent had access to viewer comments. Telescope provided on-site support.
KEY FEATURES
Live Studio: Live stream on Facebook with graphics to encourage viewer participation and engagement.
RESULTS
The live streams brought in over 800,000 total video views over the 3-day conference.
PRODUCTS USED FOR THIS CAMPAIGN
