MTV Video Movie Awards


To encourage fans to generate a social buzz across social media surrounding the award show, MTV wanted to increase fan engagement, viewership, and social conversation before, during, and after the show.


Utilizing Telescope’s Socialize Product, MTV gave fans the opportunity to unlock exclusive content, while also increasing social awareness surrounding the show. The MTV Movie Awards encouraged fans to tweet #FrontRowUnleashed to get access extra camera angles. As the number of tweets were tracked, our Socialize product visualized the real-time status of the fans’ Twitter activity. Once the hashtag reached 100%, fans could view the never before seen views on the red carpet and inside the show.


The MTV Movie Awards hit #1 for the Nielsen Twitter Rankings that week, with fans tweeting almost half a million times. The socialize app created a visually rich experience in real-time, merging crowd source activity with premium content.