MTV x Taco Bell: Video Music awards 2017 Ad Unit voting

GOAL:

Telescope launched the first ever Ad Unit Vote for the 2017 MTV Video Music Awards.  Hosted at the top of the website, the Taco Bell sponsored ad allowed users to vote directly within the ad.

MTV x Taco Bell: Video Music awards 2017 Ad Unit voting

SOLUTION:

Key Features 

  • Ad featured 4×1 responsive and a video unit. 
  • Participants entered email to vote. One vote per email per day (in addition to the separate category vote. 
  • Compatible with both web and mobile