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Nala the Cat

Interactive Facebook Messenger Experience

Gray cat with Nala name tag

OVERVIEW

Nala Cat, a 7-year-old, blue-eyed Siamese mix, is a former shelter cat with one of the biggest followings on Facebook (2.5 million) and Instagram (3.5 million). Nala has also landed her very own Facebook Watch show which captures the cutest and silliest parts of her everyday life.

To help drive awareness of the new Facebook Watch show, as well as provide some engaging experiences and content for Nala’s fans, Telescope created a custom Facebook Messenger product bundle.

Cute gray cat holding up paw
Nala with caretaker and Steve Harvey
Cute gray cat with gray cat stuffed toy

HOW IT WORKED

Through Facebook Messenger , fans were able to message Nala Cat and invoke the interactive experience. While receiving funny quips from their favorite Cat, users were also able to interact with a number of Telescope products directly within the Facebook Messenger platform.

Followers could take a quiz to show off their knowledge about Nala and cats in general, while a merchandise Carousel displayed all Nala branded products available for purchase. To keep fans coming back, behind the scenes bloopers and clips from the show were available for viewing. To top it off fans were allowed to submit photos or video (UGC) via messenger and Nala Cat would pick her favorites to put up for vote in a fan poll!

Mobile view of FB messages from Nala the cat

KEY FEATURES

  • 5 Question Trivia Quiz

  • Merchandise Carousel

  • Fan uploader and Poll

  • Messenger Meme Maker

RESULTS

  • Fans created and shared tons of memes creating a viral moment

  • Followers were hyped and couldn’t wait for the new Facebook Watch Show to start

  • Users were thrilled when they saw their memes featured and were entered into fan polls 

Nala the Cat memes