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National Geographic’s Savage Thanksgiving

An engaging and wild live stream to drive promotion around the next season of Savage Kingdom.

Savage Thanksgiving logo and live stream teaser with lions

OVERVIEW

National Geographic and Wildlife turned to Team Telescope to bring engagement to the forefront of their live stream promoting the second season of Savage Kingdom. Wildlife capitalized on the time of year and hosted a Savage Thanksgiving for lions in the Columbus Zoo. A full (and lion-safe) Thanksgiving dinner was set and enjoyed by the lions, all live on Facebook. Telescope provided full production as well as engagement graphics like polls and comments to air.

Male lion eating raw ground beef with out of focus female lion in foreground
Lions surrounding and eating prepared picnic on top of wooden boxes

HOW IT WORKED

Telescope provided a four-camera set up with on-site support and engagement for this one of a kind event. Fans were brought directly into the stream by being encouraged to vote on parts of the meal through Live Studio polls and showing their reactions with the comment to air functionality. In turn, all of this promoted the second season of Savage Kingdom on National Geographic.

Multiple screenshots from live stream showing picnic before, during and after lions ate

KEY FEATURES

Live Studio:

  • Engagement graphics brought viewers directly into the stream and encouraged additional participation

  • High user engagement drove additional reach and new viewers

  • Full production made the live stream a professionally produced and engaging experience

RESULTS

594k+

Views

8,200+

Reactions

3,900+

Comments

1,400+

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RECOGNITION

 Shorty Awards Finalist Logo
  • 2018 SHORTY AWARDS FINALIST

    Best in Pets & Animals – Nat Geo Wild - Savage Thanksgiving

CLIO Awards
  • 2018 CLIO AWARDS ENTERTAINMENT SILVER WINNER

    Nat Geo WILD's Savage Thanksgiving (Facebook Live)

Facebook Live screenshots showing overlay questions and audience questions

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