NBC Sports Washington Predict The Game

GOAL:

Powering the first betting style broadcast of any of the four American major sports leagues, Telescope’s new PREDICTOR experience is setting the standard in how in-game sports betting can be integrated into live broadcasts.

The product launched as part of NBC Washington’s Predict the Game contest and will be featured throughout the Washington Wizards season.

Viewers can watch an alternate broadcast and engage in a simulated betting experience to guess what will happen next in the live game for the chance to win $500. 

SOLUTION:

 

KEY FEATURES

  • Scalable product
  • Gamification tools to engage casual fans
  • Includes email login for data capture
  • Personalized user view after prediction
  • Real-time cumulative reporting

INITIAL RESULTS

The first broadcast has already generated some impressive engagement data:

  • 20% of the fans who watched the game only streamed the alternate ‘Predict the Game’ feed
  • Fans who played ‘Predict the Game’ spent significantly more time on NBC Sports Washington’s digital platforms than regular users