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NBC Sports Washington Predictor

Gamification and play-along contest with leaderboard

PRODUCTS USED

iPhone with Predict the Game on-screen;  in-app view of basketball game with questions and answers

OVERVIEW

NBC Sports Washington was looking to set a trend and integrate real time sports betting into their live broadcast of Washington Wizards games. As part of NBC Washington’s “Predict the Game” contest, Telescope integrated our Live Prediction Product into the client’s mobile app and web experience.  Viewers could watch an alternate broadcast and engage in a simulated betting experience to guess what would happen next in the live game for the chance to win $500.

In-app view of basketball game with questions and answers
In app view of basketball player and prediction question and answer

HOW IT WORKED

Fans watching the game simply logged into their NBC account or created an account with a valid email address and played along online.  Users predicted a variety of scenarios in the game prompted by the NBCS producer.

Prompts on the broadcast and in the prediction game were synced and points were awarded in real time as the action happened.

Leaderboard winners won the prize at the end of the game.

Mobile phone with Predict the Game app question and Basketball broadcast with CTA to play

KEY FEATURES

Predictor with Leaderboard: Triple Play product allowed users to answer a variety of custom questions in real time to predict what would happen next during the game. Leaderboard showed who had the highest prediction score.

RESULTS

20% of premiere viewers played along at launch and the numbers grew throughout the season.

Mobile view of app with sign in page, question and answer page and thank you page

PRODUCTS USED FOR THIS CAMPAIGN

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