NCAA Clash of the Underdogs Bracket Vote
NCAA let fans decide who is the greatest "underdog" of them all from past March Madness tournaments with a bracket-style vote that integrated videos of each team's shinning moment of achieving well beyond the public's expectation.
PRODUCTS USED
OVERVIEW
Telescope teamed up with Turner NCAA in connection with the annual NCAA March Madness Tournament, to power a bracket-style online vote for “Clash of the Underdogs”. Our online voting application matched up teams from past tournament years that defied the odds in games where they were considered underdogs.
For the application, we integrated with Turner’s video player so that fans could watch a short highlight video of the team before casting their vote.
HOW IT WORKED
Online bracket voting: Voters visited the Turner NCAA website where they could view videos of underdog moments from past games. The bracket voting matched up two teams’ underdog moments and fans voted on their favorites.
Teams were knocked out based on the number of votes they received. Each week a new voting round opened for the advancing teams until one team was declared the overall winner.
KEY FEATURES
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Online Bracket voting: Weekly voting rounds eliminated teams until one winner was left standing.
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Video player: Voters could view specific moments from past games before they voted.
PRODUCTS USED FOR THIS CAMPAIGN
