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Nickelodeon Kids Choice Sports Awards

Telescope powered all voting and engagement solutions for Nickelodeon’s Kids Choice Sports Awards. Prior to the live show, the online category vote determined the winners which were announced on-air. The day-of activation hub, with rotating applications, allowed viewers to engage and impact the awards show segments in real time.

Kids Choice Sports logo on top of image of athletes on stage in front of audience

OVERVIEW

Telescope launched the Kids Choice Sports Awards second screen experience where we hosted a custom iFrame and pushed six (yes six!) different products live throughout the show, including two Standard Votes, one Passion Meter, four Ratings (with custom emojis), four Scratchers, six EasyMemes, and A LOT of Fan Feed (with a custom container).

Young girl giving Nick award to Steph Curry with overlay of interactive voting meter
Screenshot of meme generator with Nick Cannon image and a line of selected text overlayed
Man dripping in gold paint

HOW IT WORKED

Telescope powered six difference products live during this year’s Kids’ Choice Sports Award. Activations included Voting, Passion Meter, Rating, Scratchers, Easy Memes and Fan Feed.

Campaign images showing interaction of products including: wipe away slime game Vote Fur It vote and human bowling

KEY FEATURES

  • Multiple products switching during live airing.

  • Feed pulled images from Twitter, Facebook, and IG into a single feed on the KCS site.

  • Custom built Passion Meter let fans be part of the action as graphics were broadcast alongside the competition on air.

  • EasyMeme let kids participate in real time by creating memes from photos pulled from the pre-recorded show. 

The campaign took place in 2 parts: 

  • Standard online category vote, with winners announced on air.

  • Day-of activation hub with rotating applications that allowed viewers to engage with the awards show in real time. 

RESULTS

Telescope powered six difference products live during this year’s Kids’ Choice Sports Award. Activations included Voting, Passion Meter, Rating, Scratchers, Easy Memes and Fan Feed.

Fans could play along in real time on Nickelodeon’s website interacting and reacting to various aspects of the show.

The activations were highly successful garnering large engagement numbers increasing social awareness & tune in around the show.

The show’s experience drew great engagement, including over 50,000 EasyMemes created and over 2.5 million clicks during Passion Meter! 

Image of Nick fanfeed wall and meme generator image saying slime into our DM's