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Nike & R/GA: Kobe Bryant Mamba Mentality Live Stream

For the launch of his newest shoe with Nike, Kobe Bryant answered fan questions and talked about Mamba Mentality on Facebook Live

Kobe Bryant Facebook Live Stream

OVERVIEW

Nike and R/GA wanted a way for Kobe Bryant to answer fan questions around Mamba
Mentality, Kobe’s personal and professional motto, as well as the release of
his brand-new shoe. This was an engaging way to bring Kobe Bryant to his fans
as well as promote the release of the shoe.

 Kobe Bryant looking at tablet
 Kobe Bryant logo and Facebook Live Stream Countdown
 Kobe Bryant answering question displayed on live stream

HOW IT WORKED

Telescope’s Live Studio platform scheduled the live stream in advance notifying Kobe’s Facebook followers to send in questions for Kobe to answer. Comments were available prior to the live stream for brand approval and Telescope’s simple moderation tool in our Live Studio platform allowed brand managers to approve comments on the fly as well. Telescope also provided full production services to turn a simple live stream into a professional way to connect with fans and promote his new shoe.

Live Studio and Kobe Bryant live stream mobile view

KEY FEATURES

Live Studio:
  • Prescheduled live stream allowed Facebook users to check into the stream to be notified
    when Kobe was live.

  • Live Studio’s moderation functionality allowed questions to be queued and moderated prior to
    the stream and included the flexibility to answer approve new comments on the fly

  • Comments to air functionality allowed viewers to see their questions and Facebook profile
    photo on screen while Kobe answered their questions

RESULTS

306K

VIEWS

11K

REACTIONS

1K

SHARES

4.3K

COMMENTS

Kobe Bryant Image