No Kid Hungry LIVE
No Kid Hungry turned to Telescope to power their annual fundraising campaign, Dine for No Kid Hungry, with a whole new approach of reaching millions via a major livestream event to raise money to help end childhood hunger.
PRODUCTS USED
OVERVIEW
For the past two years, No Kid Hungry carried out a roadshow with physical events to kick off their Dine for No Kid Hungry campaign but challenged themselves in 2019 to reimagine the approach to lift the geographical constraints of in person events and widen their audience reach. To launch this new direction, No Kid Hungry turned to Telescope to produce and power their newly large scale live stream event, No Kid Hungry LIVE, to tell their story and compel people to dine at partner restaurants in support of ending childhood hunger. Busy Philipps and Curtis Stone hosted the live stream event, featuring 12 special celebrity guests including Angela Kinsey, Ike Barinholtz, chef Brooke Williamson and more. Viewers around the world had the ability to sit back and enjoy the 2 hour show, donate to a great cause, all while eating delicious meals from No Kid Hungry partner restaurants.
HOW IT WORKED
No Kid Hungry LIVE streamed simultaneously for nearly 2 hours to Facebook, Instagram, Twitter and YouTube, incorporating live feed integration to the innovation kitchens and headquarters of 11 partner restaurants across the country (Grub Hub, Arby’s, Shake Shack, QDOBA, Noodles World Kitchen) where they unveiled one-of-a-kind sweepstakes prizes that viewers could enter to win by visiting the campaign page. The sweepstakes ran from September 4 - 30, enabling No Kid Hungry to drive traffic to the campaign webpage all month long. Lucky winners won prizes including a $5,000 gift card from Grub Hub and a five-course dinner from Noodles & Company. To further viewer engagement, we also integrated other partners through live interactive polls where viewers voted in real-time within the comments section on fun questions throughout the stream.
Furthermore, the campaign landing page prominently featured an interactive map in which users could easily find participating restaurant locations near them. Whether ordering meals for delivery or dining at a No Kid Hungry partner restaurant, guests were able to round up their checks or donate in exchange for money-saving rewards.
KEY FEATURES
-
Multi-platform simultaneous live stream: YouTube, Facebook, Instagram, Twitter
-
Donation CTA to encourage viewers to donate to help end childhood hunger
-
Sweepstakes utilized to increase interactivity with viewers
-
Interactive live polls to engage viewers in real-time
-
No Kid Hungry, celebrity guests and restaurant partners promoted event who amplified on social, especially Twitter and Instagram
RESULTS
-
Drove over 278,000 views of ‘No Kid Hungry Live’ across Facebook, Twitter, Instagram and YouTube
-
The campaign landing page received 170K+ visits throughout September, which was a 550+ % increase from the previous year
-
Garnered over 212 million media impressions and over 20 media placements, including features in PEOPLE.com and TODAY.com
-
On social, the campaign hashtag #DineForNoKidHungry garnered 113M+ impressions
-
The sweepstakes received more than 51,000 entries
RECOGNITION
-
2020 SHORTY SOCIAL GOOD AWARDS FINALIST
Best Work for Hunger & Poverty Relief
-
Best Nonprofit Organization
PRODUCTS USED FOR THIS CAMPAIGN
