Facebook: One Love Manchester Live Stream
Facebook Live global stream with donation mechanic
PRODUCTS USED
OVERVIEW
In the wake of the terrorist attack after her concert at the Manchester Arena, multi-platinum artist Ariana Grande organized the Manchester One Love benefit concert. Telescope was enlisted to broadcast the star-studded event on Facebook Live to a global audience.
With our award-winning experience in delivering distribution and streaming capabilities for high capacity events, we powered the global live feed and donation mechanic on Facebook using our end-to-end streaming management platform, Live Studio.
HOW IT WORKED
With only 72 hours to execute a highly effective solution, Telescope coordinated across multiple stakeholders, including the BBC, LiveNation, Facebook, and Ariana Grande’s team, meeting tight deadlines while ensuring quality and stability throughout.
Telescope provided its production expertise and support across multiple areas:
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Feed pipeline management
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On-site stream encoding
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Broadcast graphics design
KEY FEATURES
Facebook Live Stream:
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Using the Live Studio platform, Telescope powered the Facebook Live broadcast
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Viewers around the world watched the stream on Ariana Grande's Facebook page
Facebook Donation:
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Telescope’s Live Studio platform allowed more than 22 million live viewers around the globe to donate to the victims and their families by using the Facebook Donate button.
RESULTS
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The broadcast was a historic success and highlighted the fundraising power of the Facebook platform.
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Peak concurrent viewers totaled almost 570,000 people - one of Facebook’s highest numbers for a single stream.
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80M+ total VOD audience.
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More than 22,500 people raised upwards of $450,000 directly on Facebook via the Donate Button
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$20 average donation (this far exceeds the industry standard)
RECOGNITION
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2018 CLIO AWARDS WINNER
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Music Gold - We Love Manchester Emergency Fund One Love Manchester
PRODUCTS USED FOR THIS CAMPAIGN
