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Facebook: One Love Manchester Live Stream

Facebook Live global stream with donation mechanic

Pink One Love Manchester with Ariana Grande Logo

OVERVIEW

In the wake of the terrorist attack after her concert at the Manchester Arena, multi-platinum artist Ariana Grande organized the Manchester One Love benefit concert. Telescope was enlisted to broadcast the star-studded event on Facebook Live to a global audience.

With our award-winning experience in delivering distribution and streaming capabilities for high capacity events, we powered the global live feed and donation mechanic on Facebook using our end-to-end streaming management platform, Live Studio.

Ariana Grande singing on stage
View of the stadium stage with I heart MCR on screen and donate CTA on screen

HOW IT WORKED

With only 72 hours to execute a highly effective solution, Telescope coordinated across multiple stakeholders, including the BBC, LiveNation, Facebook, and Ariana Grande’s team, meeting tight deadlines while ensuring quality and stability throughout.

Telescope provided its production expertise and support across multiple areas:

  • Feed pipeline management

  • On-site stream encoding

  • Broadcast graphics design

View of donation functionality and how to donate money

KEY FEATURES

Facebook Live Stream:

  • Using the Live Studio platform, Telescope powered the Facebook Live broadcast

  • Viewers around the world watched the stream on Ariana Grande's Facebook page

Facebook Donation:

  • Telescope’s Live Studio platform allowed more than 22 million live viewers around the globe to donate to the victims and their families by using the Facebook Donate button.

RESULTS

  • The broadcast was a historic success and highlighted the fundraising power of the Facebook platform.

  • Peak concurrent viewers totaled almost 570,000 people - one of Facebook’s highest numbers for a single stream. 

  • 80M+ total VOD audience.

  • More than 22,500 people raised upwards of $450,000 directly on Facebook via the Donate Button

  • $20 average donation (this far exceeds the industry standard)

RECOGNITION

Clio Awards
  • 2018 CLIO AWARDS WINNER
  • Music Gold - We Love Manchester Emergency Fund One Love Manchester

Image of live stream with total donations at $446,564