Walkers #ChooseorLose Vote
Walkers turned to Telescope to create an engaging social voting campaign that increased brand loyalty and investment.SOLUTION:
The #ChooseOrLose campaign utilized Telescope’s Hashtag Vote for Facebook and Twitter, and let fans decide via hashtag which crisp flavors would stay and which would be replaced.
- Users could vote via once per day, per Facebook and/or Twitter.
- Votes counted using hashtag #chooseorlose + nominee keyword.
- On Facebook, votes cast by commenting on Walkers’ Timeline, or in specific posts on Walkers’ Page.