The Peter Rabbit Bunny Bowl

GOAL:

SONY enlisted Telescope to produce and stream The Bunny Bowl, a Facebook Live event to promote their movie Peter Rabbit. The stream featured a Donate Button that helped raise money for the Bunny Bunch Rescue.

SOLUTION:

Campaign Coordination & Management  

Logistics & Planning:

  • Coordination and booking of vendors, actors, and staff for event. Main point of contact throughout planning process and day of.
  • Handled pre-production events, such as photoshoots for digital assets.
  • Managed event set-up and break-down.

Branding & Design:

  • Creative planning and production of all digital campaign assets, from social posts to on-air graphics.
  • Creative production on all physical campaign assets, from bunny jerseys to set design.

Influencer Activation:

  • Coordination of campaign promotion with 6 relevant influencers.
  • Management of digital and copy assets for influencer promotional posts.

Live Stream

We produced, managed and ensured a smooth flow during the 40 minute live stream in one of the busiest retail and entertainment complexes in Los Angeles, the Grove.

Onsite video production and direction

Our team made sure the best action shots and different angles were captured during the event.

Viewer engagement

Utilizing our Live Studio platform we maximized viewer engagement with custom on screen graphics and videos, hashtag voting and live fan comments appearing on screen. We also integrated the Donate Button directly raising funds for the Bunny Bunch charity.

Influencer and Event Management

We managed all aspects of the live event from influencer and talent direction to crowd control.

RESULTS:

Live Stream generated over 955,000 views on Facebook, with 4,200 reactions, 1,400 comments and 1,370 shares.

Bunny social media influencer posts on Instagram received over 22,500 likes  and 32,300 views  combined.