Peter Rabbit Bunny Bowl
Full production Facebook live event for movie premiere
OVERVIEW
SONY enlisted Telescope to produce Peter Rabbit’s The Bunny Bowl, a promotional Facebook Live event around the Peter Rabbit movie premiere. The experience featured “teams” of rabbits (provided by Bunny Ranch Rescue) who “competed” on a miniature football field for a chance to win the title of champion. The event featured a host of bunny influencers, custom promotional merchandise, and a series of on-site and digital interactive touchpoints. All bunnies were up for adoption, and the stream featured a donate button for their shelter.
HOW IT WORKED
Telescope produced, managed and ensured a smooth flow during the 40 minute live stream in one of the busiest retail and entertainment complexes in Los Angeles - the Grove. Our team made sure the best action shots and different angles were captured during the event managing all aspects of the live event from influencer and talent direction to crowd control.
Utilizing Telescope’s Live Studio platform , the stream maximized viewer engagement with custom on-screen graphics and videos, hashtag voting and live fan comments appearing on screen. We also integrated the Donate Button directly into the stream raising funds for the Bunny Bunch charity.
KEY FEATURES
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Creative Strategy & Content Creation
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Digital strategy & influencer management
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Event production & on-site support
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Live engagement solutions
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Post-production
PRODUCTS USED FOR THIS CAMPAIGN
