PINK With Purpose Project Sweepstakes
Victoria's Secret PINK kicked off their annual Pink with Purpose Project Sweepstakes leveraging Telescope's custom Uploader to help young adults turn their dreams into reality.
PRODUCTS USED
OVERVIEW
Each year Victoria's Secret PINK launches their PINK With Purpose Project sweepstakes that supports and encourages young adults to pursue their dreams and ideas. Leveraging Telescope's custom Uploader via PINK with Purpose Project site, inspiring go-getters had the ability to seamlessly submit their sweepstakes video for a chance to win $25,000 to fund their project and achieve their goals.
HOW IT WORKED
Once users navigated to the PINK with Purpose Project site, they had the ability to enter the sweepstakes in just a few easy steps via our custom Uploader. Participants provided their name, demographics and social handles, and selected one pillar that aligned with their project (People, Purpose, Planet). Users then were asked to provide a 1,000-word answer for two questions specific to the chosen pillar in addition to uploading a 2-3 minute video explaining how the $25,000 will help their project.
A panel of 9 judges selected the top 10 finalists which were then flown to New York to present their project and granted their prize.
KEY FEATURES
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Custom Uploader: enabled young adults everywhere to enter the sweepstakes in an easy, seamless process
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Telescope worked alongside Probability to handle management, judging, and selecting of 50 finalists. A panel of judges then selected the final 10 lucky winners
PRODUCTS USED FOR THIS CAMPAIGN
