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Project Greenlight

User-generated Content upload with Facebook login and Category Vote

Project Greenlight promo of cast with Matt Damon and Ben Affleck

OVERVIEW

As part of Facebook’s push into video, Telescope developed an innovative social video campaign leading up to the new season of HBO’s documentary series “Project Greenlight”.  In partnership with Adaptive, Telescope created a custom application which enabled budding filmmakers to upload their own short films in the hopes of securing a spot among the Top 10 contestants within the show.  Users could also participate as peer judges by rating video submissions across various categories.

Ben Affleck and Matt Damon

HOW IT WORKED

There were four stages to the campaign:

Stage 1 - Video upload and submission

Stage 2 - Peer judging of videos

Stage 3 - Top 200 entrants submitted a bio video

Stage 4 - Peer judging of the Top 20 submissions  

 Video uploader: Users visited the Project Greenlight page and logged in via FB to enter the filmmaking contest.  Participants uploaded their short-film submission (max. length was 3 minutes) along with an entry form.  After submitting their entry, filmmakers could share on Facebook.

Online voting:  On the Facebook application, users could view the video submissions and rate each one on various criteria on a 1 to 10 scale.

The video submission with the most votes from the final voting stage won the filmmaker a Top 10 spot on the show

Project Greenlight contest entry form, participation page and FB share

KEY FEATURES

  • Video uploader:  User generated videos were uploaded at the Project Greenlight website using FB login.

  • Online Category voting:  Facebook users viewed and judged video submissions using multiple criteria/categories on a 1 to 10 scale.