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Red Bull France Dernier Mot

Facebook Live stream with FB polling integration and real-time results display

PRODUCTS USED

Black and white two guys facing each other in front of graffiti wall with Red Bull Dernier Mot logo overlay

OVERVIEW

Red Bull France turned to Telescope for an organic, highly engaging Facebook Live contest called Dernier Mot (“Last Word”). The stream featured a competition between 4 rappers, and viewers were able to vote for their favorites using Facebook’s native polling. The 5-minute video of the competitors played on a loop and featured on-screen explainers. Real-time voting results provided a dynamic viewing experience and drove participation.

Phone screen streaming FB video and comments and Red Bull logo
Split screen of four men with instructions to vote

HOW IT WORKED

Telescope’s Live Studio platform was utilized to power this Facebook Live event. During the stream, Facebook native polling allowed viewers to vote for their favorite rapper.

Custom graphic explainers appeared on screen along with a branded display of real-time results to promote viewer interaction.

The rapper winning the most votes during the live stream went on to compete in the Dernier Mot finale

Split screen of four men with bar graph and percentages and Poll question and answer options in bottom right corner

KEY FEATURES

Live Studio: Streaming platform with on-screen graphics and real-time display of FB native poll results.

RESULTS

  • Very high level of native poll engagement

  • Over-indexed in video retention

  • 90k Views

  • 119 Reactions

  • 162 Comments

  • 75 Shares

Split screen of four men with graphics overlay

PRODUCTS USED FOR THIS CAMPAIGN

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