Red Bull France Dernier Mot

GOAL:

Red Bull turned to Telescope for an organic, highly engaging Facebook Live contest called Dernier Mot (“Last Chance”). The stream featured a competition between 4 rappers, in which viewers could vote for their favourite rapper using Facebook’s native polling.

SOLUTION:
  • Facebook Native Poll 
  • Custom graphic explainers 
  • Branded results display

Real Time Results: 

  • Very high level of native poll engagement
  • Over indexed in video retention
  • 90k Views
  • 119 Reactions
  • 162 Comments
  • 75 Shares