Facebook Live stream with FB polling integration and real-time results display
Red Bull France turned to Telescope for an organic, highly engaging Facebook Live contest called Dernier Mot (“Last Word”). The stream featured a competition between 4 rappers, and viewers were able to vote for their favorites using Facebook’s native polling. The 5-minute video of the competitors played on a loop and featured on-screen explainers. Real-time voting results provided a dynamic viewing experience and drove participation.
Telescope’s Live Studio platform was utilized to power this Facebook Live event. During the stream, Facebook native polling allowed viewers to vote for their favorite rapper.
Custom graphic explainers appeared on screen along with a branded display of real-time results to promote viewer interaction.
The rapper winning the most votes during the live stream went on to compete in the Dernier Mot finale.
Live Studio: Streaming platform with on-screen graphics and real-time display of FB native poll results.
Very high level of native poll engagement
Over-indexed in video retention
PRODUCTS USED FOR THIS CAMPAIGN