Stand Up 2 Cancer Live Streaming Event
Simultaneous live streams featuring custom graphics, comments to air, fan feed and donated directly on site.
PRODUCTS USED
OVERVIEW
Every two years, Stand Up to Cancer informs the public about its mission to make every cancer patient a long-term survivor during its hour-long telecast.
Starting in 2016 and then again in 2018, Stand Up To Cancer wanted to bring messaging to a younger audience during an hour long Digital Live Show. SU2C’s 2016 #Reason2StandUp and 2018's #Up2Us campaigns aimed to bring that message to a whole new generation of viewers and potential donors and highlight Stand Up To Cancer’s 10 years of impact.
Stand Up To Cancer wanted to give their audience an inside look behind the scenes while driving donations directly on their Facebook page by creating a highly engaging and interactive livestream experience allowing the hosts to not only speak directly to viewers questions but feature their content to air, all while raising money simultaneously with the national broadcast.
HOW IT WORKED
Telescope partnered with Facebook to fully produce and stream live from backstage to give the audience an inside look behind the scenes, while simultaneously streaming the broadcast for Facebook viewers. SU2C invited celebrities, athletes, digital influencers, scientists, and the general public to share their reasons using #Reason2StandUp and #Up2Us, which were broadcasted in the stream and featured on the Fan Feed XL .
The stream was highly engaging, incorporating real-time comments on air from viewers as well as a number of call-to-actions, encouraging viewers to donate through Facebook. Content included interviewing participating celebrities, listening in on donor calls, reading Facebook comments on-air, and encouraging followers to donate, which helped build awareness of their cause.
KEY FEATURES
The backstage stream was highly engaging and featured interviews with celebrities, donor calls, Facebook comments-to-air, and calls to action encouraging followers to donate directly on Facebook.We leveraged donation collection, Comments to Air, and a beautiful XL Fan Feed.
Full production: Telescope provided all staff and equipment for the backstage live streaming event.
Live streaming: Telescope’s Live Studio platform powered both live streams (backstage show from “The Hub” and the actual SU2C telecast), which were broadcast simultaneously to Facebook with custom graphics and comments to air.
Fan Feed: At home viewers were able to submit content via the branded hashtag #Up2Us and potentially be featured on the extra large background screens utilizing Telescope's Fan feed product for display.
RESULTS
In 2016, we had over 30 celebrities including Celine Dion, Bradley Cooper and world famous digital influencers appeared within our live stream. The evening raised $34 million dollars towards cancer research.
In 2018, the social campaign around the SU2C Digital Live Show and Telecast garnered over 1.9 Billion Impressions and 4.6 Million Total Engagements. The incredible celebrity support of the digital live show led to amazing public engagement with 2.5 million views. All of the efforts combined resulted in more than $123.6 Million pledged for cancer research programs.
RECOGNITION
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2017 EMMY AWARDS NOMINEE
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Outstanding Creative Achievement In Interactive Media Within An Unscripted Program (Primetime) - Stand Up To Cancer: #Reasons2StandUp
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2017 SHORTY SOCIAL GOOD AWARDS FINALIST
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Stand Up To Cancer: #Reasons2StandUp - Best Use of Television
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2019 SHORTY SOCIAL GOOD AWARDS FINALIST
Stand Up To Cancer: #SU2C #UP2US
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Best Use of Live Streaming
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Medical Research Campaign
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Best Use of Influencer & Celebrity
PRODUCTS USED FOR THIS CAMPAIGN
