Taco Bell consumers who purchased a specially-marked Taco Bell $5 Buck Box or Big Box from a participating Taco Bell restaurant during the promotion received a game code printed on the Taco Bell $5 Buck Box or Big Box. Consumers would text the game code to the designated short code and had a chance to win a Playstation PS4 before it was released to the public.
During the sweepstakes window, participants sent a text message with a valid game Code or Online Code to the short code and received a message back.
If it was the entrant’s first Game Play, they received a follow up text message asking them to confirm their DOB and agree to the Official Rules.
Potential winners received a text back with a PIN and were directed to a redemption website to claim their prize.
Low barrier to entry, text messaging was on every mobile device
User can text in a code while at still at Taco Bell
Rewarded the consumer right away
Drives repeat use
Millions of codes were texted in for a chance to win
PRODUCTS USED FOR THIS CAMPAIGN