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Taco Bell Sweepstakes

SMS Sweepstakes with Instant Win

PRODUCTS USED

Promotional poster of contest to text in and win a playstation 4

OVERVIEW

Taco Bell consumers who purchased a specially-marked Taco Bell $5 Buck Box or Big Box from a participating Taco Bell restaurant during the promotion received a game code printed on the Taco Bell $5 Buck Box or Big Box.  Consumers would text the game code to the designated short code and had a chance to win a Playstation PS4 before it was released to the public.

image of playstation prize
Box promotion for $5 buck box and playstation prize
picture of promtion box in real life

HOW IT WORKED

During the sweepstakes window, participants sent a text message with a valid game Code or Online Code to the short code and received a message back.

If it was the entrant’s first Game Play, they received a follow up text message asking them to confirm their DOB and agree to the Official Rules.

Potential winners received a text back with a PIN and were directed to a redemption website to claim their prize.

Promotion image of taco bell box and cup with playstation 4 prizing and instructions on how to play

KEY FEATURES

SMS

  • Low barrier to entry, text messaging was on every mobile device

  • User can text in a code while at still at Taco Bell

Instant Win

  • Rewarded the consumer right away

  • Drives repeat use 

Result

  • Millions of codes were texted in for a chance to win

PRODUCTS USED FOR THIS CAMPAIGN