Warner Bros. Black Adam
Telescope and Warner Bros. bring the power of Black Adam to the fans.
PRODUCTS USED
OVERVIEW
Warner Bros. knew they needed to think big when it came to raising awareness and creating fan engagement for the premiere of Black Adam, the latest installment in the DC universe. That's why they partnered with Telescope to launch a Twitter Social Wall at the premiere event in Times Square, New York City. The Social Wall was displayed on a 20x11-foot screen on the 'black carpet,' where fans lining the sidewalks for a glimpse of Dwayne Johnson and the cast could also see their own tweets featured on the big screen by using the hashtag #BlackAdam.
HOW IT WORKED
Telescope supported this activation with our Social Wall product that visualizes social content to a large screen on site. The Warner Bros. digital team moderated the Twitter content coming in with the promoted hashtag via Telescope’s Connect Live platform. Approved content was then sent to the social wall on site in Time Square for visualization. This campaign helped drive promotion and excitement for the premier while also highlighting and rewarding fans who engaged with the hashtag.
KEY FEATURES
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Warner Bros partnered with Telescope to launch a Twitter Social Wall at the premiere of Black Adam in Times Square, New York City, where fans could see their own tweets on the big screen by using the hashtag #BlackAdam.
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Telescope supported this activation with their Social Wall product that visualizes social content to a large screen on site, and the Warner Bros. digital team moderated the Twitter content coming in with the promoted hashtag via Telescope’s Connect Live platform.
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The Social Wall generated a significant increase in fan engagement on social media and a sense of excitement and community among participants, successfully raising awareness and creating fan engagement for the premiere of Black Adam
RESULTS
The results were impressive. The Social Wall generated a significant increase in fan engagement on social media, as well as a sense of excitement and community among participants. Thanks to Telescope's Social Wall, Warner Bros. was able to successfully raise awareness and create fan engagement for the premiere of Black Adam.
If you're looking to drive engagement and create buzz for your next event, consider using Telescope's Social Wall - the ultimate tool for creating interactive and engaging campaigns that drive results. And if you're looking for a superhero to help you save the day, look no further than Black Adam, the powerful anti-hero of the DC universe. With the help of Telescope's cutting-edge technology, Warner Bros. was able to bring the power of Black Adam to the fans and create a social media frenzy that would make any superhero proud.
PRODUCTS USED FOR THIS CAMPAIGN
