The NBA made sure the fans had a say in who the MVP was during this year's all star game powered by Telescope's voting platform.
The NBA, one of the world's most popular professional sports leagues, has always been at the forefront of fan engagement, and the 2023 NBA All-Star Weekend was no different. Fans were able to vote in real-time for their picks for both the Most Valuable Player (MVP) of the Ruffles Celebrity Game and the Kia All-Star Game. Telescope, a leading provider of interactive audience participation solutions, and long-time NBA partner, was again tasked with powering the online votes for the NBA.
Telescope leveraged its standard voting product to build a fully branded version of the MVP vote for the NBA, which included some unique and eye-catching sponsor logo treatments. Fans were able to login and submit up to 100 votes across different players for each game, and share their participation on Twitter and Facebook. To continue to build and enhance the NBA fan database, Telescope offered a simple login and registration experience via NBA’s own single sign on and worked with their technology team to create a seamless experience in the NBA digital environment. The Telescope team coordinated live with the NBA team on the ground to flexibly open and close the vote based on game times. Using the Telescope real-time dashboards, each MVP winner was announced LIVE after the game.
Enhanced login and registration experience using the NBA single sign on to capture data
Seamless integration into the NBA website
Customized sponsor logo treatments
Flexibility to open and close the vote based on game times
Real-time tracking and announcement of MVP winners using Telescope Connect dashboards
The MVP vote was a huge success, with thousands of fans from around the world participating in the vote. The integration with NBA login and registration experience led to a high participation rate and increased fan data capture for NBA, and the flexibility of the vote allowed fans to vote even if the game times changed. The announcement of MVP winners after each game created a sense of excitement and engagement for fans. Overall, the MVP vote was a prime example of how Telescope's interactive audience participation solutions can enhance fan engagement and increase participation.
PRODUCTS USED FOR THIS CAMPAIGN