ECHL's "March Maskness" Bracket Vote
Telescope's Bracket Vote fuel's ECHL's "March Maskness"
PRODUCTS USED
OVERVIEW
The ECHL, a professional ice hockey league with 28 teams across the United States and Canada, wanted to capitalize on the love of the game using bracket games during March Madness. To do so, they used a license of Telescope's Bracket Vote product to create a tournament called "March Maskness", where people could vote for their favorite goalie mask design.
The primary objective of the "March Maskness" campaign was to create a fun and interactive voting experience to engage ECHL fans during the month of March and generate buzz around the league's unique goalie mask designs.
HOW IT WORKED
The ECHL used the Telescope Bracket Vote platform to create a bracket of 16 goalie mask designs from around the league, with fans voting in a head-to-head format until a winner was crowned. Fans could vote on the ECHL website, as well as on social media using a specific hashtag. Telescope provided technical support to ensure the smooth operation of the voting process.
KEY FEATURES
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The ECHL used Telescope's Bracket Vote platform to create a bracket of 16 goalie mask designs in a head-to-head format until a winner was crowned.
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Fans could vote on the ECHL website and social media using a specific hashtag, with technical support from Telescope.
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The campaign was a resounding success, with thousands of fans voting and driving traffic to the ECHL website and social media accounts.
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The Bracket Vote product provided a fun and interactive voting experience that increased fan engagement and generated buzz around the league's goalie mask designs.
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The success of the "March Maskness" campaign showcases the power of interactive audience participation solutions in driving customer engagement and creating memorable experiences for fans, and highlights how Telescope's solutions can help B2B companies engage with their customers and generate buzz around their products or services.
RESULTS
The "March Maskness" campaign was a resounding success, with thousands of fans voting for their favorite goalie mask designs and driving traffic to the ECHL website and social media accounts during the month of March. Fans were excited to vote in the head-to-head format, creating a sense of competition and engagement. The Bracket Vote product provided a fun and interactive voting experience, helping to increase fan engagement and generate buzz around the league's goalie mask designs.
The ECHL's "March Maskness" campaign is a prime example of how Telescope's interactive audience participation solutions can help B2B companies engage with their customers and generate buzz around their products or services. By providing a license of the Bracket Vote product, Telescope was able to help the ECHL create a fun and interactive voting experience for their fans, leading to increased website traffic and social media engagement. The success of the "March Maskness" campaign showcases the power of interactive audience participation solutions in driving customer engagement and creating memorable experiences for fans.
PRODUCTS USED FOR THIS CAMPAIGN
