The Greatest Dancer

GOAL:

The Greatest Dancer is an exciting new dance competition on BBC One, which celebrates dance, with performances from every style you can imagine, from soloists to massive dance troupes, and professionally-trained dancers to amateurs.

During the live auditions, The Greatest Dancer gave the audience the complete control to select the dancers the most worthy of progressing to the next stage.

As BBC’s exclusive voting and polling partner Telescope supported the production team of the show overseeing the Tier One vote process. Telescope’s Campaign Manager solution was used to power the online vote.

SOLUTION:

Campaign Manager Features utilized for the Greatest Dancer Voting Campaign

  • Full integration with BBC ID
  • Custom content and design – BBC’s team were able to create a branded voting campaign 
  • Social Sharing integration for added fan engagement
  • Localization support (only viewers from the UK were able to vote)
  • On-Air integration for publishing results and data to viewers

Online Vote Powered by Telescope 

During the Live Challenge Shows viewers were able to vote online on the dedicated The Greatest Dancer section on BBC’s website by signing in or registering for a free BBC account. Telescope provided on-site support during all four live shows managing the real-time voting process which included a very tight window of 12mins and the final verification process.

About Campaign Manager Solution

A new self-service engagement platform, which offers a better way to manage digital campaigns with an initial focus on voting and polling, sweepstakes, UGC content, and trivia experiences. It is fully compliant with GDPR, offering the highest standards of data protection, multi-language and localization support.

The Greatest Dancer voting The Greatest Dancer voting

The Greatest Dancer voting